Jeri Cohen

Jeri Cohen joins Patient Rebellion as a Strategic Marketing Advisor, bringing over three decades of high-impact leadership in brand strategy, narrative development, and digital marketing transformation.
Currently serving as the Head of Marketing for Berkheimer Companies, Jeri has a proven track record of driving data-driven, cross-channel growth, managing complex brand architectures, and directing comprehensive brand refreshes. Her deep enterprise expertise is anchored by foundational leadership roles at QVC, where she served as both Global Brand Strategist and Creative Director, establishing enterprise wide marketing best practices and supervising multi-disciplinary creative teams.

As an outcomes-driven strategist, Jeri focuses heavily on the intersection of modern communication and emerging technology. Her current work emphasizes utilizing AI responsibly to elevate marketing effectiveness while firmly safeguarding brand voice, trust, and organizational governance. This expertise ensures Patient Rebellion can build a powerful, transparent advocacy narrative that cuts through industry noise. Furthermore, Jeri possesses a sharp legal and regulatory sensibility, with a unique ability to translate sophisticated digital transformations into clear, digestible, and actionable directions.

Beyond her executive career, Jeri is a dedicated educator shaping the next generation of industry talent. She serves as an Adjunct Professor of Business at Muhlenberg College and as a member of the Marketing Adjunct Pool at the NYU Stern School of Business. Her exceptional storytelling and promotional campaigns have earned multiple Addy Awards, and she has been a published business journalist since 1999. Jeri holds a Bachelor of Arts in Communication and Media Studies from Muhlenberg College.